Our story

 

Dear Friend of DADADUM,

Today a new chapter begins and you are the first to know about it. It’s been a long and crazy journey, and we are grateful to you for bringing us to this point. You’ve helped us shape a better vision. Thank you for that.

When we first began in late 2013, our initial idea was to tap into the great heritage of Swiss design and produce – as locally as possible – the best products with the finest natural materials and the most advanced technologies. While we succeeded in that regard, we felt trapped in a kind of dusty business model. So we put on design thinking hats and began to look around for a truly sustainable concept.

After almost an entire year traveling around Europe talking intensively with design geeks, interior lovers, organic foodies, young families and many other great folk, we felt we knew what we needed to do. So, this year, we started redesigning DADADUM from scratch. The result is a DADADUM that recognizes that nothing is separate and everything is connected. A DADADUM that is more about being than having. And a DADADUM that is committed (in a world where so much is disposable) to long-term relationships, lasting beauty and offering creativity in affordable forms.

"DADADUM" is about enjoying the rhythm of now. Simple and honest, our designs have something primal about them, harkening back to a time when we did so much more with so much less.

I hope you enjoy the change in our direction, our new design and our optimistic and colourful collection featuring designers and artists from around the globe.

Looking forward to continuing our exciting journey together!

 

Sincerely,

Demian Conrad
Founder of DADADUM